On the job
The brand systems I've built for eCornell: Cornell's online platform for working professionals.
On my own
Concept work with no client. Prompts and ideas I couldn't stop thinking about.
Defining eCornell,
one project at a time
eCornell is Cornell University’s online education for working professionals.
As we built the brand guide, I built the systems that became the standard. Web, social, print. This is the visual language behind it.
a constant state of problem solving
the projects
Web design
system
Web design
Figma
Social design
system
Social media
Figma
Microsoft partnership
case study
Print design
InDesign
Learning platform
pages
UI/UX design
Figma
Direct mail
postcard
Print design
InDesign
Building brands,
one idea at a time
Some of these start as a prompt. Some start as just an idea I can't stop thinking about. Either way, I take it all the way (competitors, mission, the full visual identity) in whatever style the concept calls for. No client, no constraints. This is my playground.
a constant state of problem solving
the projects
A cookie
bakery
Brand design
Illustrator, Photoshop
A pasta
company
Brand design
Illustrator, Photoshop
