A cookie
bakery
Yumm is more than good cookies. It's a place to build community through cookies and art. Centered in South Philly, where art and community are already a stronghold, Yumm gives you a reason to stick around: eat a good cookie, make a friend. Every month, a new local artist designs the stickers, tissue paper, and mural in the cafe, sharing their art and their story with everyone who walks in.
the impact
not just any bakery, this is a bakery you belong to
how do we stand out between the competition?
the main problem
These are storyboards for a social media campaign built around three sides of what Yumm is: a place to devour cookies, a place to make friends and community, and a place to see and make art. Made to Devour, Made to Gather, Made to Leave a Mark.