Direct mail
postcard
eCornell had never before sent a direct mail postcard.
I wanted this postcard to feel aspirational — like it could deliver on their ambition.
I pushed the photography and typography further than usual. This needed impact.
The final version is still in progress.
the impact
a first impression that can deliver
how do we make stock photography feel specific, and represent online learning honestly?
the main problem
how to represent the feeling of faculty-developed content?
how to best represent this is online learning, not Cornell undergrad programs?
how to play around with typography?
how to show off a quote?
the reach
same system, different project
