Social design
system
You land on eCornell’s social media and it didn't feel premium.
This project started it all. I found the design system: red to catch the viewer’s eye, type hierarchy that lets the text speak for itself, and the right audience in imagery. This became the template for every post, story, and paid ad.
ads that stop the scroll instead of blending into it
the impact
how do we catch attention in a feed people are scrolling past?
the main problem
will bold colors help?
add tagline to help understand content?
the reach
same system, different projects
my final products
the main image
the carousel
the faculty version